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The Earth Day Button

Who made it, why and when. A brief history

Who Designed The Original BUTTON 1970:

According to the Smithsonian Institute This is another Earthday button design which was from the original Earthday conference 1970 using the THETA Symbol (see below). This one includes the original Earthday logo designed by Ron Cobb in 1969. Learn more about the original Earthday Logo.

AN Original BUTTONS circa EARTHDAY 1970's:

David Powell, a University of Pennsylvania graduate, designed this button for the Philadelphia Earth Week Committee on the occasion of the first Earth Day in 1970. The button was made by Horn Badge Co. of Glenside, Pennsylvania.

This button was given away at one of the first Earthday events in the 1970's. My friend Julie went to one of the very first Earthday USA Events and she received this! It's a pretty clever design and she saved it all these years.

What is the Meaning and Symbolism of the original Buttons Theta LOGO?

This version of the Earthday or ECOLOGY LOGO was created by artist and cartoonist Ron Cobb in 1969 as a result of the environmental movement of the sixties.

According to legend, it was created as a combination of the letters e and o, from the words environment and organism.

greek letter earthday

This version is referred to as The theta/ecology

Symbol Ecology Button resembles the greek THETA symbol. According to Look magazine article of 21 April 1970 "It is in association with the Greek letter, and the word thanatos (death)".

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